Apple only with the release of iPhone 5c ventured to depart from tradition to favor the use of metal cases, Samsung insists on the superiority of plastic cases. In the interview with the head of CNet Asustek Computer Shih (Jonney Shih) explained that the manufacturer of mobile devices considers plastic quite worthy material for buildings smartphones.
First of all, Asustek believes that well ahead of Samsung in this area, and can create plastic case that is comfortable and a pleasure to hold in your hand, while keeping production costs at an acceptable level. Design of a new smartphone, according to Shi, is not only the realization of his inspiration, but also hard work to identify and address deficiencies requiring the creation of a huge number of prototypes.
By the way, Asus guide believes that Intel's processors their will succeed in the smartphone segment. In the near future Asus intends to depart from the conservative approach to marketing, so we will see new forms of products promotion .