Samsung is not only suffering from the onslaught of Chinese competitors. Sony Corporation, according to the publication on the site Bloomberg, preparing for the second time in a year to reduce its forecast for sales volume of smartphones. The company completes its fiscal year in March, and in July, at during the previous turn of this 12-month period will be able to sell only 43 million. Smartphones instead of the planned 50 million. Pieces. In late October, Sony will report for the second quarter of the fiscal year, and the corresponding projection can be reduced again.
Last month, Sony has already had to increase its forecast for losses for the fiscal year. The company said that on the direction of smartphones losses increase to $ 1.7 billion. In that year, the first time since 1958, the company refused to pay dividends to shareholders. Japanese media have reported that Sony is ready to focus on the issue of expensive smartphones for markets in Japan, Europe and the United States. Mid-range products will be truncated in the range, as they find it increasingly difficult to compete with Chinese smartphones. Related Products :
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