Xiaomi company is satisfied with the profit rate not more than 1.8%, but due to the implementation of the smartphone directly from your website achieves additional savings, and it contributes to the rapid growth in sales volumes. In the third quarter of last year Xiaomi become the third largest brand of smartphones worldwide, although the bulk of the product manufacturer still sells in China.
Lenovo is also trying to strengthen its position in the smartphone market outside China, and eventually become the largest producer in the world, but in the last quarter is slightly inferior to Xiaomi on sales volumes.. For the implementation of smart phones through the website Lenovo intends to establish a subsidiary brand Shenqi (Shen Qi), which will receive funds to start in the global market through public offerings and additional investments from third companies. The brand will begin operations in April, and in addition to smartphones, will offer other devices connected to the global network.
Smart appliances, created in collaboration with partners are not so easy to find buyers. Loyalty towards the brand beyond the smartphone market is not covered. The choice is made on the base of the optimum ratio of performance and price.