Microsoft Quarterly report is interesting primarily from the perspective of hardware. Firstly, the last two months of last year allowed Microsoft Xbox One to sale better rival Sony PlayStation 4. The number of sold in the fourth quarter Xbox One 360 reached 6.6 million Consoles that 214% more than in the previous quarter. Played their part and lower prices for relevant products - although sales volumes increased, revenue decreased by 20%.
Lumia smartphone sales volumes rose in the fourth quarter by 30% compared to the same period last year, exceeding 10 million. Pieces. Revenues in this sector reached $ 2.3 billion. Particularly strong brand position in the segment of low-cost smartphones, Microsoft releases a series of models Lumia 500 and Lumia 600. This strategy is going to stick to the corporation in the future. By the way, in the last quarter Microsoft has sold 39 million Mobile phones Nokia. In this segment the corporation is trying to improve profitability.
Surface tablet deserve special mention. On one hand, Microsoft has said that Surface Pro 3 is sold in three times better than its predecessor, and the proceeds from the sale of these devices for the first time exceeded $ 1 billion., An increase of 24%. On the other hand, the company does not disclose costs in this area, which may exceed revenues, as it shows us the experience of previous quarters. Microsoft believes hybrid mobile device with one of the most promising market segments, many Microsoft partners are actively working to create all sorts of Transformers. Collectively, sales of various devices to increase revenue by Microsoft in the fourth quarter by 8% compared to the same period last year. If we consider that sales of smartphones and tablets Microsoft brought about a quarter of the revenue units Devices and Consumer, their importance for the company's business is difficult to underestimate.
By the way, colleagues from the site Computerworld have reason to believe that stocks with Surface 2 tablet software platform, previously referred to as Windows RT, almost exhausted, and Microsoft does not have even little desire to develop this part of products range . This is not to say that Windows-based devices with ARM architecture processors will not improve.